Revenue is the lifeblood of a company.

As enterprises embrace the growing role of marketing in business growth, revenue has become a crucial metric to track.

Now more than ever, executives demand that marketers demonstrate their role in business growth and revenue generation. This means...

Marketing is an investment, not an expense.

For a long time now, marketers have had to fight to maintain budget levels to fund marketing initiatives with their executives. Historically, Marketing Budgets have been considered one of the highest costs for businesses alongside payroll....

Today's B2B customer is sophisticated.

As a result, they demand a higher level of connectedness throughout the customer journey.

For marketers, this means being more intuitive to the needs of their target audience, mainly because the B2B customer journey must go through several key...

The success of your ABM efforts depends on high-quality data.

Account-Based Marketing (ABM) is a popular strategy for building engagement with specific accounts. However, as with most marketing strategies today, the success of your ABM efforts depends on high-quality data.

B2B...

Despite the impact and role of marketing in business growth, less than 3% of board members have marketing experience

The issue of whether marketers should be on the company's board has been around since the start of the 21st century. One reason for having marketers on the board is the impact they...

The days of guessing what to do with your data are over. Connect the dots, and you'll maximize attribution success!

Salesforce is a powerful marketing and CRM tool through which B2B marketers can collect data about their marketing campaigns and customers. Such data tracks the customer's...

In today's data-centric world, marketers are always looking for the latest data to help them make informed decisions on the marketing strategies that are working. 

Such data is also valuable for helping marketers prove the impact of their marketing activities.

Salesforce is one of the tools...

Marketing teams are under constant pressure to justify their latest budgets.

However, it is not always easy to prove your marketing spend or its value due to the long sales cycle of B2B sales, limited time, and resources.

Nonetheless, you can employ several strategies to demonstrate that your...

As a B2B marketer, you need clean data to maximize your marketing potential.

However, B2B marketing reporting can get tricky if you start on the wrong foot or don't look at the right data points. Missing CRM relationships and data quality issues get in the way of accurate B2B reporting and, thus,...

Marketing and sales are both front-end teams whose primary goal is to generate income.

However, while their specific roles are quite distinct, there is usually a gap between these two departments.

Nevertheless, in order to optimize your lead generation and sales acquisition, it's crucial...

Changing technology and consumer behavior significantly influences the prevailing SaaS marketing trends.

B2B SaaS brands have to keep in touch with industry developments and changing consumer behaviors to give them an edge over their competition. In this article, we cover some of the trends that...

It's easy to get bogged down in the day-to-day of B2B marketing.

You're busy, you have a lot on your plate, and it feels like there has never been more work to do. But B2B marketers are also responsible for reporting on their success - how they’re generating leads through various channels,...